Style Usage Guide

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Table of Contents

PREFACE - Branding
1. The Importance of Consistent Branding
CHAPTER 1 - Heraldry and Official Imagery
1. Introduction to Heraldry
2. Official Imagery Types
  1. Emblems
  2. Marks
  3. Signatures
  4. Seals
  5. Logos
CHAPTER 2 - Imagery in Print and on Screen
1. Introduction
2. Print Medium
  1. The PANTONE^® Matching System (PMS)
  2. 4-Color Process Printing (CMYK)
3. Screen Projection
  1. RGB Video
  2. Web Safe
4. Summary
CHAPTER 3 - Electronic Imagery File Types
1. Introduction
2. Vector Graphics
  1. AI - Adobe^® Illustrator^® native format
  2. EPS - Encapsulated PostScript
  3. SVG - Scalable Vector Graphic
  4. WMF - Microsoft^® Windows^® MetaFile format
3. Raster Graphics
  1. PSD - Adobe^® Photoshop^® Document
  2. BMP - Microsoft^® Windows^® native BitMap image format
  3. TIFF - Tagged Image File Format
  4. JPEG - Joint Photographic Experts Group
  5. GIF - Graphic Image Format
  6. PNG - Portable Network Graphics
4. Summary
APPENDIX A - Official Imagery Library
APPENDIX B - Authorized Colors Chart
APPENDIX C - File Naming Standards

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United States Coast Guard Auxiliary — Style Usage Guide

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